Source: Google Images. stonybrook.digication.com
For my first assignment, I chose an alcohol advertisement, specifically the Signature advertisement. In this image, a good looking man, who seems to be on a vacation, is on a boat with two beautiful young ladies. The two ladies are pulling his arms, and they seem like they are having a lot of fun. In the background, there are two men taking pictures, and they also seem to be enjoying their vacation. The scenery is beautiful, and the boat looks very expensive. On the right, the slogan reads, "success is very demanding, success is good fun," with a bottle and a shot of Signature beverage on the bottom.
Alcohol advertisements are made to appeal to the consumers in whatever ways they can to sell the product. In this specific Signature advertisement, the seller incorporates the idea of happiness, fun, and success to sell their products to the consumers. The handsome man on an extravagant boat with two beautiful ladies portrays what today's society sees it as "fun." This image shows that the Signature alcoholic beverage brings vacation, pretty girls, and happiness to people's lives. The two slogans also portray the idea that alcohol can bring success, and that success comes in package with happiness. The two men in the background also illustrates a relaxing, fun life that comes with drinking alcohol. Their emphasis on the word, success, draws the attention to the idea that alcohol, especially Signature, can offer success and happiness in life.
Nice analyze! In the advertisement, everyone looks so happy and the weather is so breeze. In addition, the ladies and the man are looking in the same direction where the bottle is. This gaze is kind of emphasizing the bottle. After looking at this, I really want to try this alcohol (I'm still 20 though~)
ReplyDeleteThank you for your comment. As I look at this image again, I do recognize that the people's gaze is on the alcohol. Thanks for you input ^.^
DeleteNara~ <3
ReplyDeleteOnce again, you did an excellence job analyzing your picture. :) I like how you mention that emphasis on the word "success." One thing that adds to the alcohol giving the drinker happiness, fun, and success could be the skies. The sky above the people are clear blue, but over near the words and mountain, the sky and scenery are both dark. Perhaps it's just trying to make the words and people pop out more of the picture rather than on the other unimportant stuff in the advertisement. Or perhaps it's going with the theme of happiness. They are having a fun vacation on their boat in the sunshine with their Signature alcohol, while those on the island(?) are stuck drinking their average alcohol in the gloomy weather.
Kelly <3
DeleteThanks for your input. I totally agree with the color changes of the sky to make the alcohol brand to pop out at the consumers more.
I definitely agree on the emphasis on "success". This image illustrates that people who are as successful like the men and women in the advertisement, you can live a life as fun as them, which of course makes the viewer want to drink that alcohol.
ReplyDeleteGreat analysis Nara :)
Jennifer!
DeleteThanks for your comment. I'm glad you are on the same page with me on the fun and successful life that signature brings to the models in the advertisement :)